Manera spent 10 years in the advertising agency business, beginning as a writer at the Chicago-based Leo Burnett Company. In 1989 James’s directorial debut launched him into the film, television and commercial arenas. While Manera is highly acclaimed in the commercial industry worldwide, he has also served as a published song writer/producer for various musicians over the years. Some of the Musicians he has worked with include The Allman Brothers, The Temptations, Lynyrd Skynyrd, Frank Sinatra and numerous blues artists. Recently Jim has become a very strong link in the Spots Films chain.